Privacy Policy Last Updated: 21/03/2025 

We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, mailing address, payment information, and other details you provide when filling out forms, making purchases, or contacting us.

• Technical Information: IP address, browser type, operating system, device information, and browsing behaviour collected through cookies and similar technologies.

• Usage Data: Information about how you interact with our Site, such as pages visited, time spent on the Site, and links clicked.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our Site.

• To process transactions and send order confirmations.

• To communicate with you, including responding to inquiries and sending updates or promotional materials (if you have opted in).

• To improve our Site, products, and services.

• To analyze user behavior and trends.

• To comply with legal obligations and protect our rights.

3. Legal Basis for Processing (UK GDPR Compliance)

Under the UK GDPR, we rely on the following legal bases for processing your personal information:

• Consent: When you have given clear consent for us to process your data (e.g., for marketing communications).

• Contractual Necessity: When processing is necessary to fulfil a contract with you (e.g., processing payments for an order).

• Legal Obligation: When processing is necessary to comply with the law (e.g., tax or financial reporting).

• Legitimate Interests: When processing is necessary for our legitimate business interests, provided your rights and interests do not override these interests (e.g., improving our services or preventing fraud).

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Site. Cookies are small files stored on your device that help us understand how you use our Site and improve its functionality. You can manage or disable cookies through your browser settings, but please note that some features of the Site may not function properly without them. For more information, please see our Cookie Policy.

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

We may share your personal information only in the following limited circumstances:

• Service Providers: We may share your information with trusted third-party service providers who perform services on our behalf (e.g., payment processing or IT support). These providers are contractually obligated to protect your data and use it solely to provide services to us.

• Legal Compliance: We may disclose your information when required by law or to protect our legal rights, users, or others.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new owner under strict confidentiality agreements and in accordance with this Privacy Policy.

If we transfer data outside the UK, we will ensure adequate safeguards are in place to protect your information, such as Standard Contractual Clauses (SCCs) or adequacy decisions.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you.

• Right to Rectification: Request that we correct or update your information.

• Right to Erasure: Request that we delete your personal information.

• Right to Restrict Processing: Request that we limit how we use your information.

• Right to Data Portability: Request a copy of your data in a machine-readable format.

• Right to Object: Object to the processing of your data for certain purposes (e.g., direct marketing).

• Right to Withdraw Consent: Withdraw your consent at any time (if processing is based on consent).

To exercise these rights, please contact us at the email listed below. We will respond to your request within one month, free of charge, unless the request is complex or excessive.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our Site is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

10. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. When no longer needed, your data will be securely deleted or anonymized.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Valiant Acquisition
11 Warwick Road, Manor Park
Email: ali@valiant-acquisition.us
Phone: +44 7404099634

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority. Visit https://ico.org.uk for more information.

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